Blogging to the Bank 3.0 is a fine guide for setting up your domain and blog and monetization system. However, there is a personal touch which you will find is present in almost every really popular blog. Rob doesn't spend a lot of time on that particular aspect of blogging.
The blogs that are written by someone who expresses some individuality, perhaps a bit of eccentricity or a passion for the subject matter are always the most interesting. When bits of the author begin to peek out, the grammar is no longer as important as the message.
The question is, how much should you reveal about yourself. If you are creating a single blog then this becomes a matter of personal comfort and security. Certainly, you should never reveal information that could put you at risk. Share your love of the subject matter, but not your home address and phone number.
In some situations you may not be comfortable even revealing your gender. That's OK too. One of my favorite bloggers has chosen an animal associated with wisdom who blogs and acts as an alter ego.
If you provide solid reliable information your readers will develop a sense of trust. Revealing your passions will just be a form of reciprocity. Your alter ego will provide some security for you and can be quite an interesting character as well.
If you are following the blueprint of a millionaire blogger, Blogging to the Bank 3.0, you will want to use different names in different niches as you create your blogging empire
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